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Barbie 2023 Marketing Campaign Explained: Reinventing an Iconic Brand 
Brand Marketing Social Media

Barbie 2023 Marketing Campaign Explained: Reinventing an Iconic Brand 

Daksha Chindarkar
July 28, 2023June 7, 2024
A Look into ‘Barbie’s’ $150-million genius marketing campaign  The Barbie-core movement is taking the world by storm, and it seems like everyone is involved in...
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Campa Cola, – 70’s  Best Soft Drink is back !
Brand

Campa Cola, – 70’s Best Soft Drink is back !

Daksha Chindarkar
March 14, 2023June 19, 2023
Summer is here ; and Campa Cola, is already gaining market popularity day by day! How would it feel if your favorite drink returned, adding...
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6 Overlooked Reasons for Brand Failure in India
Brand

6 Overlooked Reasons for Brand Failure in India

Daksha Chindarkar
March 6, 2023June 19, 2023
To know the reasons for brand failure in India, businesses need to pay more attention to branding efforts since they consider themselves a business than...
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Talabat
Brand

Talabat

Kirti Devadiga
February 7, 2023June 19, 2023
Introduction: Founded in Kuwait in 2004, Talabat is an online food delivery company. The word "Talabat," which means "orders" or "requests," is derived from the...
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Zomato: An Indian Startup Acquiring the World
Brand

Zomato: An Indian Startup Acquiring the World

Daksha Chindarkar
January 22, 2023June 9, 2023
Deepinder Goyal and Pankaj Chaddah, who collaborated for Bain & Company, founded Zomato Indian startup as Foodiebay in 2008. The website began as a restaurant...
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Noon (company)
Brand

Noon (company)

Kirti Devadiga
January 22, 2023June 19, 2023
Introduction: In 2016, Noon (noon.com) was launched in the United Arab Emirates as an e-commerce platform. Founded by Emaar Properties chairman Mohamed Alabbar, it is...
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Souq (company)
Brand

Souq (company)

Kirti Devadiga
January 19, 2023June 19, 2023
Founded in 2005, by Ronaldo Mouchawar and was originally a consumer to consumer auction site part of Maktoob Group. Souq.com had tremendous potential for e-commerce...
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