Diwali is one of the biggest festivals in India, and it’s also a prime time for brands to engage with their audiences on social media. Indian brands are using a variety of creative and innovative ways to connect with their customers during this festive season.
Here are some of the ways that Indian brands are engaging their audiences on social media during Diwali:
Running Diwali-themed social media campaigns. Digital marketing agencies as well as others are launching dedicated Diwali social media campaigns to celebrate the festival with their audiences. These campaigns typically involve a mix of festive content, giveaways, and contests. For example, It encouraged people[RD1] to share photos of their homes decorated for Diwali. The campaign generated Asian Paints launched a campaign called #PeopleAddColor, over 100,000 entries, and helped to increase Asian Paints’ social media engagement by 20%.
Collaborating with influencers. Many brands are collaborating with influencers to promote their Diwali campaigns. Influencers can help to reach a wider audience and generate more engagement for brands. For example, Amazon India collaborated with several Indian influencers to promote its #BadeDilWaleDiwali campaign. The campaign was a huge success, generating over 100 million impressions and helping to boost Amazon’s sales during the Diwali season.
Using festive visuals. Brands used festival visuals in their social media posts to capture the attention of their audiences. This includes using images and videos of Diwali decorations, traditional clothing, and food. For example, Cadbury India used a series of festive visuals in its Diwali social media campaign to promote its chocolate products. The campaign was well-received by audiences and helped to increase Cadbury’s brand awareness.
Running social media contests and giveaways. Contests and giveaways are a great way to engage audiences on social media and generate excitement for brands. Many brands are running Diwali-themed contests and giveaways to give their customers a chance to win prizes. For example, Tanishq launched a Diwali contest where customers could win gold coins by sharing photos of themselves wearing Tanishq jewelry. The contest helped to increase Tanishq’s social media engagement by 35%.
Offering Diwali discounts and promotions. Brands are offering Diwali discounts and promotions to their customers to encourage them to shop during the festival season. Many brands are also announcing their Diwali offers and promotions on social media. For example, Flipkart launched a Diwali sale on its website and app, and it also announced the sale on its social media channels. The sale was a huge success, and Flipkart generated record sales during the Diwali season.
Here are a few more examples of Indian brands that are engaging their audiences on social media during Diwali:
Google Pay: Google Pay is running a Diwali campaign called “GPay Diwali Stamp Collect”. Users can collect Diwali stamps by making payments on the app, and they can redeem these stamps for discounts and rewards.
HP India: HP India is running a Diwali campaign called “Ye Diwali DilWali”. The campaign features a heartwarming story about a young boy who uses his HP laptop to help a seamstress attract more customers during Diwali.
Axis Bank: Axis Bank is running a Diwali campaign called “Diwali Mein Naya Ghar Le Aaye”. The campaign offers discounts and other benefits to people who purchase a new home during Diwali.
These are just a few of the ways that Indian brands are engaging their audiences on social media during Diwali. By using several creative and innovative social media optimization strategies, brands can connect with their customers and build brand loyalty during this festive season.
Tips for creating a successful Diwali social media campaign
If you’re planning a Diwali social media campaign for your brand, here are a few tips to keep in mind:
Start planning early. Diwali is a busy time of year, so it’s important to start planning your campaign early. This will give you enough time to create high-quality content and develop a strong promotional strategy.
Understand your audience. What are your target audience’s interests? What kind of content are they looking for during Diwali? Tailor your campaign to your audience’s needs and preferences.
Be creative. Diwali is a time for celebration, so don’t be afraid to be creative with your campaign. Use festive visuals, engaging content, and interactive experiences to capture the attention of your audience.
Collaborate with influencers. Collaborating with influencers is a great way to reach a wider audience and generate more engagement for your campaign. Choose influencers who are aligned with your brand and who have a strong following among your target audience.
Use social media analytics. Use social media analytics to track the performance of your campaign and identify areas for improvement. This will help you to optimize your campaign and achieve your desired results.
By following these tips, you can create a Diwali social media campaign that is both engaging and effective.
To Sum up,
All brands have ramped up their competitive marketing activities for Diwali. Nowadays, it is clear that marketers are focusing on engagement rather than sales. While originality is the key to increasing engagement. If your creation is stunning enough to make an impression on the audience, you can be confident that your company will make a lot of money.