Imagine a building without pillars. It would be a wobbly mess, right?
Well, your digital marketing strategy is just like that. Without the seven pillars, it will be unstable and ineffective.
But what are these 7 pillars? And how can you use them to build a strong digital marketing foundation for your business?
Before we get into that, let’s take a quick poll:
How many of you are already using digital marketing to promote your business?
How many of you think or are overwhelmed by the number of different digital marketing channels and strategies out there?
If you raised your hand to either of those questions, don’t worry, you’re not alone. Digital marketing can be a complex and ever-changing landscape, but it doesn’t have to be.
That’s why I’m here to break down the seven pillars of digital marketing for you in a simple and easy-to-understand way. So, without further ado, let’s dive in!
Pillar #1: Search engine optimization (SEO)
SEO is the process of optimizing your website and content so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first ones they see.
How often do you search for things online?
Do you usually click on the first few results, or do you scroll down and look at more options?
If you’re like most people, you probably click on the first few results. That’s why it’s so important to invest in SEO.
Pillar #2: Content marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
What kind of content do you like to consume?
Do you prefer blog posts, videos, infographics, or something else?
By creating high-quality content that is relevant to your target audience, you can attract them to your website and build relationships with them.
Pillar #3: Social media marketing
Social media marketing is the use of social media platforms to connect with your target audience and promote your brand and products or services.
What social media platforms do you use the most?
What kind of content do you like to see on social media?
Social media is a great way to connect with your target audience and build relationships with them. It’s also a great way to promote your content and drive traffic to your website.
Pillar #4: Pay-per-click (PPC) advertising
PPC advertising is online advertising where you pay each time someone clicks on your ad.
Have you ever clicked on a PPC ad?
If so, what was it for?
PPC advertising can be a great way to drive traffic to your website and generate leads and sales. However, it’s important to set a budget and track your results carefully.
Pillar #5: Email marketing
Email marketing is the process of collecting email addresses from potential customers and sending them regular email newsletters with valuable content and offers.
Do you subscribe to any email newsletters?
If so, what kind of content do you like to receive?
Email marketing services is a great way to stay in touch with your target audience and promote your products and services. However, it’s important to only send emails to people who have permitted you to do so.
Pillar #6: Affiliate marketing
Affiliate marketing is a type of performance-based marketing where you promote other people’s products or services in exchange for a commission on any sales that you generate.
Have you ever purchased something through an affiliate link?
If so, what was it?
Affiliate marketing can be a great way to generate additional revenue for your business. However, it’s important to only promote products and services that you believe in and that you think your target audience would be interested in.
Pillar #7: Marketing automation
Marketing automation is the use of software to automate marketing tasks such as email marketing, social media marketing, and lead nurturing.
Do you use any marketing automation tools?
If so, what kind of tasks do you automate?
Marketing automation can be a great way to save time and streamline your marketing efforts. However, it’s important to choose the right marketing automation platform for your needs and to set up your campaigns carefully.
In today’s digital world, it’s more important than ever to have a strong online presence. But with so many different digital marketing channels and strategies out there, it can be difficult to know where to start.
That’s where LoudBol comes in. We’re a digital marketing agency that offers a full range of services, including:
- Search engine optimization (SEO)Content marketing
- Social media marketing
- Pay-per-click (PPC) advertising
- Email marketing
- Social media optimization (SMO)
- Graphic designing
- Online reputation management (ORM)
We can help you develop a comprehensive digital marketing strategy that will help you reach your target audience and achieve your business goals.
Why choose LoudBol?
- We’re a team of experienced and certified digital marketing professionals.
- We offer a wide range of services, so you can get everything you need from one place.
- We’re committed to helping our clients achieve their business goals.
- We offer a free consultation, so you can learn more about our services and how we can help you.
Contact us today to schedule your free consultation!
So, there you have it, the seven pillars of digital marketing. By focusing on these seven areas, you can create a comprehensive digital marketing plan that will help you reach your audience.