With the use of valuable written content published for their target audience and customers, businesses have increased income, enhanced brand awareness, and boosted conversions over the past ten years. However, it’s important to note that their blog’s content must be worthwhile to be effective. Therefore, it is insufficient to have a blog; it must provide some purpose.
Did you know that 55% of marketers consider blogging their top priority for inbound marketing?
Did you know that these marketers have a 13x higher probability of seeing a profitable return on their blogging investment than marketers who don’t?
Why Set Blogging Goals?
It would help if you envisioned the future to get where you want. Setting blogging goals and a strategy to achieve them can help you focus on the desired results.
When you set a goal for your blog, you’re not just daydreaming—you’re also creating the strategies and the commitment to make it happen.
Goal setting is successful because it helps you prioritize and provides clarity.
What is a Blogging Strategy?
Unlike a company plan, a blog strategy is less formal. Instead, a blog strategy is a comprehensive road map for achieving your blogging goals. Your blog strategy may cover a wide range of topics, including when you’ll launch new products, the affiliate programs you’ll promote, the blogging tools you’ll use, and more.
How to set SMART Blogging Goals
SMART goals help you to set blogging goals more effectively.
SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.
- Specific Goal
The SMART goal should be specific as possible. Don’t set vague goals; try to set clear goals like, How much traffic do you want? How much money do you want? How often do you want to post? Define precisely what goals you want to achieve.
- Measurable Goal
Each of your goals must be measurable for you to be able to prove that you achieved it. Goals change throughout time. They are subject to change; therefore, you should often re-evaluate and make modifications.
Your goals become measurable with numbers and detailed explanations. A measurable goal provides solutions to questions like:
How will I know when I’ve accomplished it?
How many blogs could I probably write?
How much can I intend to earn?
- Achievable Goal
A goal shouldn’t be easy. It should challenge you to the limit and inspire you to put in a lot of effort, but it should also be reachable. It would help if you considered the goal’s feasibility and ability to achieve it. So, pick a challenging but manageable goal; otherwise, it can demotivate you rather than inspire you. You’ll feel more motivated and thrilled to keep going when you reach your goal.
- Relevant Goal
Your blogging goals need to be relevant and appropriate to any other important goals you may have. For example, is the goal relevant to the current social or economic climate? Is this a goal I should put off for the time being, or is it the perfect time now?
Does it connect and support other goals? You must respond to these questions.
- Time Bound Goal
Every goal you set for your blog should be linked to a specific day or time so you can track your progress. You now have a target date to work toward. This helps you determine how you’re going to attain your goal and makes your goals specific and measurable.
You can work backward to decide when you need to complete your research, the first draft, and other tasks, for instance, if your objective is to publish a blog post every Friday.
Let’s look at key strategies used to boost the blog’s traffic.
- Select your Niche
It’s time to choose your niche after you are clear on your goal. If you currently have a blog niche, pause and consider whether it entirely aligns with your objective.
- Determine your Target Market
Whom does your blog target? Your niche may often indicate your target market (also known as target audience), but most niches contain a range of potential audiences.
- Conduct Keyword Research
The next stage is finding keywords relating to the niche of your blog that people in your target market are likely to use.
“Keywords” aren’t hard to understand. They are only words or, more frequently, short phrases that users enter into Google.
- Make a content calendar
A content calendar is nothing more than a schedule of the content you intend to publish on each date. You may create numerous blog post ideas at once, conduct keyword research, and even plan an entire batch of posts when you have your calendar ready.
- Create a plan for your blog’s monetization
When selecting your niche, you probably paid attention to monetization if you intend to make a living as a blogger. But now is the time to consider the best way to incorporate monetization into your overall blogging strategy.
A goal strategy for bloggers can be helpful and inspiring. You won’t waste valuable time procrastinating if you know where to focus your effort. Now you must understand what blogging goals to concentrate on and how to accomplish them.