As the holiday shopping season kicks into high gear, two names stand out as beacons of massive discounts and frenzied shopping: Black Friday and Cyber Monday. These shopping events, held the Friday after Thanksgiving and the following Monday, respectively, have become synonymous with incredible deals and the thrill of the hunt.
People Shopping on black Friday
But for businesses, navigating this whirlwind of activity can be daunting. How do you ensure your brand stands out, attracts customers, and converts them into loyal shoppers? That’s where a well-crafted Black Friday and Cyber Monday (BFCM) marketing strategy comes in.
In the beginning,
BFCM started in the United States in the 1950s and 1960s as retailers tried to clear out their inventory after the Thanksgiving holiday. It quickly became one of the busiest shopping days of the year, and by the 1980s, it was a nationwide phenomenon.
In the early days of BFCM, marketing was mostly focused on print and television ads. However, with the rise of the Internet, retailers began to use online channels to reach their customers. Today, social media, email marketing, and search engine optimization (SEO) are all essential tools for BFCM marketing.
Black Friday Deals
In addition to using traditional marketing channels, some retailers have also begun to experiment with more innovative approaches, such as live streaming and influencer marketing.
Survival of the fittest
No matter what your budget or industry, it’s important to have a plan in place for BFCM. Here are a few tips to get you started:
Start early. The earlier you start planning, the better prepared you’ll be.
Set realistic goals. What do you want to achieve during BFCM? More sales? More website traffics? New customer acquisition? Once you know your goals, you can develop a marketing strategy to reach out.
Create a sense of urgency. Use countdown timers, limited-time offers, and other tactics to create a sense of urgency and encourage shoppers to make a purchase.
Offer great deals. This is the most important thing! People shop on BFCM because they’re looking for deals, so make sure you’re offering something worth their time.
Make it easy to shop. Make sure your website is easy to navigate and that your checkout process is smooth and efficient.
Provide excellent customer service. This is always important, but it’s especially important during BFCM when you’re likely to be dealing with a higher volume of customers.
In addition to these general tips, there are also some specific strategies that you can use for each of the BFCM events:
Focus on in-store sales. Black Friday is still a big day for in-store shopping, so make sure you have plenty of staff on hand and that your store is well-stocked.
Offer doorbuster deals. Doorbuster deals are limited-time offers that are available in very limited quantities. These deals can be a great way to attract shoppers and generate excitement.
Focus on online sales. Cyber Monday is the biggest online shopping day of the year, so make sure your website is ready for a surge in traffic.
Offer free shipping. Free shipping is a major incentive for online shoppers, so consider offering it during Cyber Monday.
Use social media to drive traffic to your website. Share your Cyber Monday deals on social media and encourage your followers to shop.
BFCM can be a great opportunity for retailers to increase sales and reach new customers. However, it’s important to have a well-planned marketing strategy in place to make the most of these events. By following the tips above, you can make sure that your BFCM campaigns are a success.
Here are some additional tips for BFCM marketing:
Use a consistent brand message. Make sure your BFCM marketing materials are consistent with your overall brand message.
Track your results. Use analytics to track your BFCM sales and website traffic. This information will help you to improve your strategy for next year.
Don’t forget about customer service. Make sure you have enough staff on hand to handle customer inquiries and returns.
By following these tips, you can ensure that your Black Friday and Cyber Monday marketing campaigns are a success.