We are naturally programmed to use search engines when looking for information. When you first typed a search term into Google a few decades ago, the results could have been enlightening like magic.
The present search engine algorithms are excellent at handling fact-based searches and giving structured replies, but they are unexpectedly bad at responding to subjective and personal questions. The term “Google” has come to represent the concept of online search during the past 25 years.
Google stands out from other search engines. It is the search engine that many people use to conduct routine searches, find products, and keep up with the most recent news. Google is also the critical search engine of interest for SEO and marketing experts.
It’s difficult to argue that any search engine delivers better results than Google, with a market share exceeding 90%.
But there is an exception to how times have changed.
Have you tried searching for a hotel, restaurant, or perhaps some medical information on Google? It might feel like you’re wading through digital sludge.
Spam is prevalent, the results are getting less helpful, and sometimes Google looks too smart for its good. Additionally, there seems to be a more significant trend at work in the apparent downfall of Google’s search engine: the modern internet’s reliance on ads and AI is degrading the user experience.
Google generates revenue by displaying ads relevant to your searches and the information it holds about you. This implies that you will initially see advertisements when looking for a simple app, a recipe, or some information about a medical condition.
Making problems worse, entire businesses have sprung up in response to how people search due to Google’s vast market share. Numerous low-quality websites that may have been put together by AI rather than a person are presented to the millions of people who seek information about nutrition and health globally.
Browsing through Google search results is significantly less helpful than hearing from real individuals gathered on a website, whether you want to know which is the recently launched laptop in the market or whether someone has side effects from a medication.
Former competitors like AltaVista and Ask Jeeves are long gone, while modern options like Bing and DuckDuckGo currently pose a significant threat to Google’s dominance. However, switching to a single supplier threatens our web browsing habits.
Most of Alphabet’s income, more than 80%, comes from Google advertising. At the same time, Google contributes to about 85% of all search engine activity worldwide.
It is evident that selling advertising while having control over most global web searches has huge business benefits.
This is easily noticeable in the search results. According to studies, Internet users are becoming less willing to scroll down the page or devote more time to stuff below the “fold” (the limit of content on your screen). As a result, the top spot in the search results becomes increasingly essential.
In addition, several search engines outside Google have much to offer regarding privacy and valuable features.
Thus, if you are not happy with Google’s search results, or maybe you’re looking for equally good search engines.
Here is a list of Google alternative websites you can check out.
Depending on your needs and priorities, Google may not always be the most excellent option among search engines, despite being the most popular.
Many of these different search engines can offer a superior user experience rather than Google.
There are several search engines to try out, whether you are worried about privacy or want to explore new options.