6 Reasons Why Brands Need Social Media Calendar
In 2023, it's clear that social media is a major force for brand marketing. The global social media users increased from 4.62 billion in January...
6 Best Tips to Write SEO-Friendly Content
Writing SEO-friendly content can be a daunting task, especially if you're not sure where to start. After all, you want your content to rank well...
What is PPC Marketing? The ultimate Guide
Table of contents • Introduction • What is PPC Marketing? • Setting Up a PPC Campaign • Targeting the Right Audience • Optimizing Your PPC...
The Do’s and Don’ts Of SMO: Common Mistakes to Avoid
Social media optimization (SMO) is the process of improving the visibility and engagement of a brand's social media content. It can be a great way...
McDonald’s India Serving “The Kartik Aaryan Meal” in North and East India
McDonald's India has launched a new celebrity meal in collaboration with Bollywood actor Kartik Aaryan. The "Kartik Aaryan Meal" is available at all McDonald's restaurants...
Barbie 2023 Marketing Campaign Explained: Reinventing an Iconic Brand
A Look into ‘Barbie’s’ $150-million genius marketing campaign The Barbie-core movement is taking the world by storm, and it seems like everyone is involved in...
7 Steps to Create an Outstanding Marketing Plan
Welcome, esteemed readers, to a realm where strategy intertwines with creativity and innovation converges with impact. Today, we embark on a transformative journey through the...
Psychology of Color In Marketing – The Power Of Colors
Color psychology is the study of how colors affect human behavior and mood. It is a relatively new field of study, but it has already...
How to use colors in Marketing and Advertising
Did you know? 93% of consumers pay attention to a product's appearance while purchasing. According to 84.7% of buyers, color is the main selling point....